Licensing Resource Group


	The Licensing Resource Group was founded in May of 1991 by individuals who combined their experience from different parts of the licensing industry to create an alternative approach to traditional management techniques. Over the years, LRG has proved to be an aggressive company who has brought many new concepts to the forefront of the licensing industry and made them successful.
LRG's team boasts some of the most dynamic, dedicated and passionate leaders in the industry that take the time to understand each client's on and off-campus environment, licensing needs and goals to create a personalized service package. LRG provides its clients with the very best in service, from core management needs such as day-to-day administration, royalty management, compliance and enforcement, to marketing, merchandising, design and brand development.
LRG strives to find the delicate balance between creativity and return on investment, and believes that the foundation of any relationship is teamwork, with the client, manufacturer, retailer and LRG working together towards a common goal – protecting and promoting the client's brand in a positive manner, and generating revenue as a result.
	In October of 2008, LRG formed a strategic alliance with ISP Sports, the country’s largest and fastest-growing collegiate media rights holder. Under the Alliance, ISP and LRG will work together to build synergies among personnel, facilities and resources that will provide LRG greater opportunity to expand upon its wide range of licensing services in the college industry, and enhance ISP’s position as the country’s leading collegiate sports marketing company. To read the full press release, click here.

_{LRG partnered with the University of Northern Iowa in July of 1991, making UNI LRG's first (and now oldest) client.}