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J. Lewis Hardy
President and CEO
Lewis has an extensive background in brand development, marketing, merchandising and sales. He provides the strategic vision for the company along with developing corporate and licensee relationships plus exposure opportunities for LRG's clients. He was instrumental in several of Champion Products' marketing and brand management campaigns in the athletic, bookstore and corporate divisions while serving as an executive with the company for 18 years. Prior to the Sara Lee Corporation (Champion), Lewis worked for the Colgate/Palmolive Sports Division which owned 21 sports-oriented companies. He has worked with the NBA, NFL, MLB, NCAA, USOC, NHL, ASA and many other recreational organizations over the years in developing their uniforms, marketing programs and brands. Lewis is active in both sporting goods and national athletic organizations, and is a frequent speaker on trends and brand development.
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