Richard L. Rademaker
Founder and Chairman

Dick is one of the founders of the Licensing Resource Group and provides strategic vision to the company. He gained his extensive knowledge of the licensed products industry while serving as executive vice president of sales and marketing at Velva Sheen and as the director of the athletic, institutional and retail divisions of Champion Products. While at those two companies, Dick worked extensively with the NBA, NFL, NCAA, MLB and Disney. Over the course of his career, he has been honored by numerous organizations for his contributions to the industry, as well as his outstanding volunteerism and commitment. Dick remains very active in the college bookstore industry, and serves as the chairperson for NACS' Associates Committee along with sitting on the organization's board of trustees.



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